“Exactly what I needed. I am more assured then I have ever been
in my life.” Sam, B Edmonton, AB
Sam is a
single 49-year-old highly skilled tradesman. He has worked full time for the
same local company since completing his journeyman certification. He does well
for himself financially, has great respect for the man who apprenticed him, and
enjoys the work he does.
since childhood has been to be self-employed. He has an entrepreneurial spirit
and has always wanted to open his own shop, hire others, and train apprentices.
occasions, he has cautiously explored the idea of building a business but has
always allowed his progress to be halted. One of the major challenges that Sam has faced
is a lack of support from his family and friends (mostly tradesman).
allowed this lack of support to make him question his ability to build his
dream. Almost every interaction he had with family members and friends resulted
in a loss of confidence and increased his anxiety about his ability to create a
about the economy, fears regarding the realities of start-up requirements and a
need to stay within what was acceptable by his social circle stalled his
progress. In short, Sam’s primary support network views business owners as either
thrill seekers unconcerned about financial risk or greedy manipulators out to
take advantage of the little guy. Everyone Sam cared about disapproved of his
On one hand
Sam had a range of conflicting values and beliefs around the idea of entrepreneurship.
On the other hand, he was resolute in his desire to eventually own a business
and literally felt physically sick about giving up his dream. He was struggling
with how these parts could be resolved.
ready to become the CEO of his life and recognized that doing so would require
a range of updated beliefs, new thought, feeling and behavior patterns. He was
tired of being vulnerable to the messaging he was receiving from others.
that becoming an entrepreneur would require new ways to manage doubts and
fears. Creating and maintaining an entrepreneurial mindset that could withstand
external messaging was needed if he was ever to realize his dreams. He was
extremely clear that not realizing his dream would result in what he termed a
Sam needed to
reconnect with his potential, build his belief in himself and his abilities. Doing so meant he needed to be more selective
in the data he was receiving from others, learn what he could control, and learn
to become more selective in what he would allow his subconscious mind to
some time, practice with field assignments, a number of office sessions,
recordings and telephone consultation follow up appointments. Sam literally retrained his mind to accept new
choices, and support his subconscious mind in a systematic way. Sam understood
that these skills would be an important platform for further progress. Today,
Sam is confident about growing his small but thriving business, has several contracts with larger companies
and is about to take on his third apprentice.