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Services/programs at this Edmonton addictions hypnotherapy & executive coaching practice are built on the premise that:

  • You were not born an addict or problem user.
  • Addictions and problem drinking/use are learned ways of being that become subconscious paths of least resistance aka cow paths.
  • Addiction and problem use recovery is not about cleansing oneself of sin.
  • Addiction treatment from a physiological stance is best left to the medical community.
  • A focus on self-discovery, new ways of being requires educating the subconscious mind.
  • We are not the CEO of our lives until new beliefs, thoughts, feelings and behaviors are consciously chosen and cemented.
  • Lasting change requires a two-pronged approach-recovering and strengthening original potential and meeting the learning news of the stubborn robotic mind.

Clients who access services tend to:

  • Be married men in the age range of 39-60. 
  • Be either well employed in a professional/managerial/trade capacity or are small business owners.
  • Have high expectations of themselves in terms of their personal and professional lives.
  • Exhibit the capacity for intelligent, creative and purpose driven activity.
  • View themselves as a “problem drinker” as opposed to an alcoholic or addict.
  • Be fed up with being a slave to past conditioning.
  • Prefer confidential private one to one support over community options.

We have developed a range of models (disease and morality) in an attempt to understand and manage addiction issues and yet people still struggle. In spite of their best efforts, the compulsion to use is a daily battle for many people.

We understand addictions on a psychological and a physiological level, and yet, there is no known "cure."

There is no form of treatment that is 100% successful for 100% of people. The goal is to find a service/program, or a combination of services/programs that will best meet your needs.

Traditional supports such as AA have been shown to offer some success rate, but for many the need to admit powerlessness and interact with others who appear to be in more dire straights, is not a fit. For others, regular meetings literally save their lives.

This work is not about cleansing oneself of sin or addressing physiological aspects of addiction or problem use, rather the focus is on discovery and re-connecting with the parts of the self that are still healthy. It is these parts that offer the foundation for changes in beliefs, feelings, thoughts and behaviors.

Some individuals begin this work with the intention of developing safe social drinking habits or controlled use, while others begin this work with the intention of abstinence. Regardless of the original stated goal, almost everyone admits to “not really wanting to quit using.”

Most clients who come into this work and label themselves as addicts or problem drinkers are smart, creative, insightful, caring, talented and capable at their core. They have, over time, learned to use substances as a “tool” to escape past trauma and/or current stress. Over time, the subconscious mind has accepted ways of being that are not congruent with their true potential.

Regardless of the current goal, or the reasons for having hard-wired problematic use, each client needs to realistically address triggers, develop a new game plan and commit to doing whatever it takes to program a healthier response. This can only be achieved in a supportive, non-judgmental environment. 


The subconscious mind is influenced during times of high vulnerability (childhood and/or stressful events as adults).

When we are vulnerable decisions are made to protect the self, and to enhance well-being. These decisions may seem realistic, practical and helpful at the time.

However, the subconscious mind, is a servo-mechanism and is not capable of distinguishing whether or not these decisions are helpful in the present.

The subconscious mind has one job-to maintain the status quo.

The subconscious mind is not our soul or our spirit. It does not have the ability to determine if a past decision is in our best interest, or if it is applicable to the here and now.

The decision to respond to stressful events through anxiety, depression, anger or addiction must be viewed as being driven by the desire to care for the self (original intention). However, the manifested outcomes of these decisions eventually creates challenges on many levels.  

  • The part that seeks to maintain the status quo is often not in alignment with current goals. If this part is not re-educated we simply will not reach our full potential. 
  • The manifested outcomes of past decisions become subconsciously hard-wired, and hinders what we wish to achieve in the present, and ensures that our goals for the future will be thwarted.

This work views all challenges as realistic outcomes of decisions that were made, and cemented, at a time of vulnerability.  Fundamentally, we seek to protect the integrity of the self but create ways of being that do not serve us in the long run. All presenting concerns are viewed as natural, normal, realistic, and practical outcomes (manifestations) that are a result of positive initial intentions.


"I am embarrassed or ashamed about my drug/alcohol use."

"I require a high level of privacy to address this issue."

"I am a Type A personality."

"I am not ready to quit using."

"I need to upgrade my stress management skills."

"I am secretive and hide my drugs/alcohol from my spouse."

"I see my spousal relationship has become strained."

"I see substance use as an expectation of my work."

"I have had a recent wake up call."

"I do not have as much confidence as I would like to have."

"I see my use is causing problems for my children."

"I feel I am not reaching my potential."

"I am not an alcoholic, just a problem drinker."

"I see my social life revolves around using."

"I find it easy to conceal my use from others."

"I view my use of substances as a weakness."

"I use substances to address depression."

"I believe using has negatively impacted my career."

"I feel my health is being impacted by my use."

"I know/suspect one of my parents had addictions issues."

"I want to continue to use, but differently."

"I have made use of inpatient/outpatient/self-help/therapy."

"I can take or leave substances, unless stressed."

"I am not meeting the high standards I set for others."

"I am experiencing insomnia."

"I have been confronted by my family, friends or doctor."

"I am triggered by & avoid certain people or situations."

"I believe I am successful in other areas of my life."

"I have been confronted by associates at work."

"I would like to control my using."

"I use substances to address anxiety."